Google and other search engines are constantly fine-tuning their systems, making it difficult to keep up with all the changes that can affect your search engine rankings. With so many factors in play, it’s easy to see how some small mistake could spell disaster for your site’s visibility on Google and other search engines. Fortunately, though, you can take some simple steps to fix these issues and regain your previous rankings by following these seven tips on how to fix SEO issues that are hurting your rankings.
Check If You Have Duplicate Content
One of the most common SEO issues is duplicate content. This happens when you have multiple pages on your site with the same or similar content. This can confuse Google and hurt your rankings. To fix this, you need to find all the duplicate content on your site and either remove it or make it more unique.
Check If You Have Broken Links
One common issue that can hurt your rankings is broken links. These are links on your website that lead to pages that no longer exist. To check for broken links, you can use the tool brokenlinkcheck. Just enter your URL and the program will crawl your website and look for any broken links. If it finds any, it will give you a list of the URLs so you can fix them.
Check Your Site for Technical Issues
Technical SEO issues can be on-page issues like poor site structure, duplicate content, or 404 errors. They can also be server-side issues, like incorrect redirects or sitemaps. If you want your site to rank well, it’s important to fix any technical SEO issues that might be holding you back.
Update Old Content
One way to fix common SEO issues is by updating your old content. This can be done by adding new and relevant information, expanding on existing topics, or even just giving your post a fresh coat of paint with new images and updated graphics. Not only will this help your post rank higher in search engines, but it will also give your readers something new to enjoy.
Analyze Search Behavior on the Website
SEO is vital for any website that wants to rank high in search engine results pages (SERPs), but it’s not always easy to get right. If your website isn’t ranking as well as you’d like, there could be a number of issues causing the problem. In this blog post, we’ll go over seven common SEO issues and how to fix them.
Use Analytics, Not Just Metrics
The first step is to take a step back and really evaluate your website from an analytical standpoint. Not just from a metrics standpoint, but from an actual user’s perspective. How easy is it to use? How engaging is the content? Is the navigation clear? Once you have a good understanding of how your website stacks up from an analytical standpoint, you can start to identify areas that need improvement.
Use Anchor Text in External Links
One way to help improve your website’s ranking is by using anchor text in external links. This is when the text of a link points to your website. For example, if you have a blog about dogs and you link to a website about dog food, the anchor text might say click here for the best dog food. This tells Google that your website is about dogs and dog food, which can help improve your ranking for those keywords.